Directorate of Tourism, Government of Maharashtra’s partnership with Tanhaji: The Unsung Warrior
~A partnership to preserve and cherish our “Unsung” History~
The Unsung Warrior, a Historical Period Drama directed by Om Raut under the banner of Ajay Devgn’s ADF and Bhushan Kumar’s T-Seriesreleased on the big screen on 10th January 2020.
Maharashtra Tourism has undertaken aunique association betweenDirectorate of Tourism (Entrustedby the State Government of Maharashtra to carry out commercial and promotional tourism activities for the state)andTanhaji: The Unsung Warrior.
The film boasts of a stellar cast with respected actors like Ajay Devgn, Saif Ali Khan, Kajol, Sharad Kelkar, Jagapati Babu, among others. The film explores the life of a warrior namedTanhajiMalusare, one of Chhatrapati Shivaji Maharaj`s closest aides and trusted lieutenants, whose acts of valour still lingers in the soul of our nation.
As part of this association, Directorate of Tourism has aimed to attract people to relish the “unsung” beauty of the state, by celebrating its rich heritage. Directorate of Tourism has joined hands with the filmto encourage people to come and relive the wonderful glories of warriors like Tanhaji, whose memories are still treasured in the mesmerising forts of Maharashtra. They have created a co-branded TVC which is being showcased across TV, Cinema Advertising & Digital mediums.
Link to the co-branded TVC - https://www.youtube.com/watch?v=BOM_rkfvtAw
Speaking on the association, Mr. DilipGawade, (IAS), Director, Directorate of Tourism, Govt. of Maharashtrasays, “Our heritage sites are the fossils which preserve the events of our vast history. We strongly feel that each one of us should be privileged enough to be aware and laud the acts of unfathomable bravery of our ancestors. Like many other states of our historically rich and diverse country, Maharashtra too houses a vast array of forts such as Sinhagadh, Raigadh, Sindhudurg, Pratapgadh etc. which help us get a glimpse of our past. We have created a co-branded campaign with the movie to encourage people to visit and know more about such historical locations situated in the state. Ajay Devgnis immensely revered in our country, and thus, this association with his film Tanhaji: The Unsung Warrior will prove to be a significant tool of communicating our ideas to the public.”
Commenting on the association, spokesperson representing both the production houses says, “Considering the impact of cinema in people’s lives, we think that this association will widely popularise the underrated heritage gems of our state. It seems to be a perfect collaboration as in our film Tanhaji, even we aim at depicting the acts of gallantry of some of our “unsung” warriors. Hence, in both the cases, we are trying to do our bit in highlighting and glorifying those aspects of our history which deserve to be known.
About Directorate of Tourism Government of Maharashtra:
Directorate of Tourism, Government of Maharashtra, is the nodal authority for developing and promoting tourism in the state of Maharashtra. Started from April 2019, it has been mandated with marketing and promotion of tourist destinations, products and services in the State. It is also responsible for infrastructure creation and maintenance at the various destinations and implementation of tourism schemes of the Government of Maharashtra.
About promotion of Maharashtra Forts through a photo and video competition
As an extension of this unique initiative, the Directorate of Tourism has also initiated a photo and video competition for the Forts of Maharashtra. The competition is open for amateur as well as professional photographers. Further details on the same can be accessed from the official social media handles of Maharashtra Tourism.